Travel has become such a luxury these days, people often tend to stick their headphones in and wait for the ride to be over instead of enjoying the journey, but I wanted this packaging to prompt a sense of nostalgia for the classic road trip. (Think struggling musicians traveling in a beat up van wherever to wherever they can find their next gig or the family of four on their way out west to see the Grand Canyon. Got it?) To achieve this particular sentiment, I incorporated grainy images reminiscent of classic film cameras and chose to design the physical packaging so it folds like a map. The geometric overlay helps to create smoother transitions between images as well as act as a creative metaphor for combining that nostalgia with modern design.